• Texaco Lilo & Stich

    Texaco Lilo & Stich Project

    This is an example of product/brand promotion without printing any brand name on the give away items.
    Texaco paid licensee fee to Disney in order to use Lilo & Stitch movie characters on the promotional items.
    A fast lucky draw procedure was taking place in Texaco gas stations in UK when a car with a kid on board was refueling.

    Kids would win one of the 4 Lilo & Stitch items each time.
    The campaign was design by CJ Orient LTD in cooperation with Texaco’s advertising company and was supported by radio advertisements throughout the country.

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