November 29, 2012Texaco Lilo & Stich
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Texaco Lilo & Stich Project
This is an example of product/brand promotion without printing any brand name on the give away items.
Texaco paid licensee fee to Disney in order to use Lilo & Stitch movie characters on the promotional items.
A fast lucky draw procedure was taking place in Texaco gas stations in UK when a car with a kid on board was refueling.
Kids would win one of the 4 Lilo & Stitch items each time.
The campaign was design by CJ Orient LTD in cooperation with Texacoâ€™s advertising company and was supported by radio advertisements throughout the country.